Discover the Borsalino dedicated series of bold Spring-Summer 2022 campaign images that journeys through the collection’s inspired locations of Sicily, Japan and South America under the ode that travel leads to self-discovery.    

Captured by Photographer-Director Joseph Cardo and under the artistic direction of Borsalino Creative Curator Giacomo Santucci, this pictorial Grand Tour of the imagination features depicted dreamlike scenarios with six lifestyle protagonists from the world of travel as models that magically cross into three continents recreated in the studio with technology and cinematic lighting.   

This visual diary intertwines people and places to consolidate the idea that hats are true instruments of individual expression, capable of highlighting one’s personal style and identity.

Composed of select images and a fashion-film that are highlighted across Borsalino digital channels, the travel cast includes Andrea Dal Corso (Content Creator), Angelica Ardasheva (Stylist), Anna Poletti (Content Creator), Enrico Dal Buono (Journalist), Federica Lizzani (Private Jet Pilot) and Francesco Capaccioni (Content Creator).  

Creative Curator for Borsalino Giacomo Santucci affirms, “The collection was inspired by the need to reconnect with ourselves. Travel, even when it’s just the fruit of our imagination, always brings us closer to authenticity.  The campaign imagery captures the Maison’s spirit in line with travel as part of the brand’s DNA, while continuing to dialogue with our communities.”

Photographer-Director Joseph Cardo adds, “The Borsalino campaign allowed me the freedom to experiment with new techniques and styles. For Spring-Summer 2022, we had fun recreating geographical settings that inspired the collection. Imagination can take you everywhere! From my Barletta studio in Puglia, travel memories were brought to life using cinematic lights through the projected backdrops, resulting in a very satisfying, almost pictorial texture.”


To get us in the mood during the shooting, different climatic aspects were reproduced. From energizing polar air through an open door to an enjoyable tropical microclimate under the heated lamps, the set seamlessly adapted the temperature to the intended location. It’s possible to be transported far away even if it’s only in your head, as long as you're equipped with a brimmed Borsalino, the best set of head-wings in circulation.” says Enrico Dal Buono, Writer and Journalist.  

“To say participating in this project with Borsalino was exciting is simply not enough. I believe in the importance of developing individual versatility while highlighting different elements that make up each of our own personalities. This alternative approach to shooting on-location and the ability to adapt to unexpected situations brought out the most unexpected brilliance.  It was two of the most memorable days that I will always carry in my heart.” quotes Federica Lizzani, Private Jet Pilot.  

“My 2022 began with a splendid travel project by Borsalino. In the studio there was beautiful energy between dynamic and sunny people. I’d define the brand’s initiative as ‘pure Italian elegance from the nose up’ with a strong communicative impact. The iconic hat is once again our favorite travel and adventure companion!” claims Andrea Dal Corso, Content Creator.

2A481D08-A177-457F-AE32-DC22CC10196ECreated with sketchtool.