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TERESIO BORSALINO: <br> IN THE NAME OF MY FATHER
 

On April 4th, 2022, Borsalino celebrates its 165th birthday. In honor of this milestone, special archival images and videos have been transformed into a truly engaging digital experience that continues the Being Giuseppe Borsalino story-telling project first launched in 2021. This animated mini-series, with art direction inspired by the Dada and Bauhaus, features winning accounts from Teresio Borsalino, son of founder Giuseppe who guided the hat manufacture from 1900 to 1939.

“To accompany our wonderful hats around the world, I chose an
extremely elegant calligraphic font…."

LOGO OF THE CENTURY


 

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“A true showwoman, she never went out without a hat... ”

THE INSPIRATIONAL MUSE


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“It's my legacy I leave to my beloved city, so that the heart and soul of
Borsalino can live on forever... ”

TRUE TO MY ROOTS


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2A481D08-A177-457F-AE32-DC22CC10196ECreated with sketchtool.