Borsalino previews its S/S 2020 collection, designed under the artistic direction of Creative Curator Giacomo Santucci, with a playful and sophisticated pop-style campaign, shot by photographer Joseph Cardo. Translating the company’s DNA into contemporary aesthetics, the colorful selection of images reflects the continuation of the Brand’s relaunch, featuring the unrivalled value of a Borsalino hat as a modern cultural symbol, communication code, sign of belonging and an expression of personal style

A creative exploration that lets itself be seduced by the elegance of the past to decline a style projected to the future: the protagonists are the details, as always enhanced by the artisan savoir-faire of Borsalino.

2A481D08-A177-457F-AE32-DC22CC10196ECreated with sketchtool.