THE BRAND
BEING GIUSEPPE BORSALINO
Celebratation of the Maison’s 164th anniversary
To celebrate the Maison’s 164th anniversary, we were inspired by the extraordinary life of Giuseppe Borsalino; a man who reinvented the hat in the second half of the nineteenth century and accompanied it into modern day. Being Giuseppe Borsalino is a special six-episode animated miniseries in honor of the visionary founder and his iconic story, which continues to represent an influential and stimulating force of creativity for the new generations.
“I left home at 12, driven by an innate passion burning inside me…”
DISCOVERING THE WORLD
“They called me the ‘Gentleman Hatter’…”
HOW AN ICON WAS BORN
“During a trip to England, I saw the world was changing …”
A THEATER OF MACHINERY
“During my travels to discover the world, eclectic personalities always fascinated me. …”
BEAUTY EVERY DAY
From producing just five styles during the early years, I soon moved on to a vast number of seasonal hat collections…”
THE JOY OF LIVING
“Once again, Paris brought me luck …”
THE HAT THAT SEDUCED CINEMA
