1939 The Depression and Post-War Period
Teresio Borsalino dies and the Company passes into the hands of his nephew, Teresio Usuelli, his sister's young son who, at only 25 years of age, receives a prestigious inheritance at a most critical moment for the Company: right in the middle of the crises caused by the devastation of war, the young man finds himself faced with great responsibility, and a situation that is not easy to manage.
On the 30th April and 1st May 1 May 1944 the factory is hit by two massive bombardments.
At the end of the Second World War, the Company's recovery is enhanced by range of new hats, including fifty new models with innovative and surprising lines which stimulate exports.
The success of its exports is strengthened in 1947 when agreements are signed with USA, Venezuela, Colombia, Switzerland, France, Belgium, Holland, Germany, Denmark, Sweden, Norway and Turkey, bringing production up to 800,000 hats a year in the mid-1950s.