Borsalino is attending the forthcoming edition of Pitti Uomo in Florence from June 19th to June 22nd. The booth dedicated to the greatest hats brand of all times, will be a 150 metres space whom heart is going to be the Spring/Summer 2013 Borsalino.

The theme of this new collection is lightness and, in order to create it, Borsalino took inspiration from Giorgio Gaber's lyrics: "... How mysterious is lightness, it's a strange thing, it's a caress...". The collection is made of 49 grams hats created for the hottest months thanks to the lightness of the fabric used and the fetworked texture that makes the hat fresh and perfect for the summer.

The amazing campaign pictures by Giovanni Gastel, interprete perfectly the theme of the collection which features bright colors like lemon yellow, red raspberry, sky blue, lavender and indigo.