During Pitti week, Florence becomes Firenze&Fashion: an out-and-out
international fashion window full of events and surprises.
RCS Group -
in collaboration with Pitti Immagine, Comune di Firenze and the partners
supporting the initiative - introduces a multimedia installation open to the
public in Piazza della Repubblica from wednesday 20th till sunday 24th
which is Florence Patron's Day, San Giovanni Battista.
named Making Excellence, is a celebration of the savoir-faire and it
will develop around nine key words: Craft, Creativity, Project, Culture,
Fabric, Technology, People, Visions and Talent which overlap and
integrate like in a tag cloud. Borsalino will be placed in the middle of
Craft, Talent and People sections and next to the Fabric theme as a
root and engine that gave birth and still feeds these values and skills.