The itinerant Made-to-Measure experience
The Borsalino Itinerant Made to Measure Experience – celebrating 160th years of manufacturing
A trunk that holds the secrets of the craftsmen who made the hat making history: Borsalino is offering the opportunity to discover the pleasure of having a hat made to measure. Inspired from the trunk of the “Grand Tour”, the formative journey young European aristocrats undertook in the 18th century, the Borsalino Made to Measure Experience trunk offers the possibility to personalise one's hat by choosing the colour of the felt, the width of the brim, the ribbon, the lining and the leather inner headband. Thirty-three different colour choices are available for the felt; thirty-eight for the ribbon. The hat can be further personalized by having one's initials embossed in precious gold.
Designed and crafted with the help of an Italian artisan that works leather and wood following traditional handmade techniques creating unique pieces, the Borsalino Itinerant Made to Measure Experience Trunk symbolizes the values and the soul of the legendary brand founded in Alessandria on 4 April 1857.
The Borsalino Itinerant Made to Measure Experience Trunk will be presented for the first time in France at Le Bon Marché, the historical department store, from September 2nd to October 22nd, 2017, to celebrate the Italian Exhibition “La Famiglia”.
The Borsalino Itinerant Made to Measure Experience